Professor Sharyn Rundle-Thiele
Professor Sharyn Rundle-Thiele is Director, Social Marketing @ Griffith and Editor-in-Chief, Journal of Social Marketing. Drawing on her commercial marketing background Sharyn’s research focuses on applying marketing tools and techniques to change behaviour for the better. She is currently working on projects delivering changes to the environment, people’s health and for the greater social good. Selected current projects include changing adolescent attitudes towards drinking alcohol (see www.blurredminds.com.au), increasing healthy eating and physical activity to combat obesity, changing farming practice to improve water quality and delivering reductions in assaults. Research partners in 2016 include VicHealth, Defence Science and Technology Organisation, Australian Defence Force, Queensland Catholic Education Commission, University Sports Australia, Queensland Police Service and Department of Environment and Heritage Protection. Sharyn’s research is published in more than 90 books, book chapters and journal papers.