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An initiative of Social Marketing @ Griffith.
Social Marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviours that benefit individuals and communities for the greater social good.
Social Marketing practice is guided by ethical principles.
It seeks to integrate research, best practice, theory, audience and partnership insight, to inform the delivery of competition sensitive and segmented social change programs that are effective, efficient, equitable and sustainable.
Comprehensive formative research with the aim to understanding the target audience and the environment they are living in. What drives and motivates them to change their behaviours?
Design a consumer-driven social marketing program based upon the generated insights from the formative research phase.
DELIVER & ITERATE
Implement the program and ensure that you have a control group that you can compare the effectiveness against.
ASSESS, REDEVELOP, SCALE, AND SUSTAIN
Monitor and evaluate the campaign. Use these insights to make adjustments along the way or use them to begin the process from the start.
What social issues can social marketing solve?
Social marketing can assist in changing behaviours. Examples include:
|Social issues||Environmental issues||Economic issues|